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SAN FRANCISCO — Microsoft Corp. has finally roped Yahoo Inc. into an Internet search partnership, capping a convoluted pursuit that dragged on for years and setting the stage for them to make a joint assault against the dominance of Google Inc.

Now the extended reach Microsoft is gaining will let it introduce its recently upgraded search engine, called Bing, to more people. The Redmond, Wash.-based software maker believes Bing is just as good, if not better, than Google’s search engine. Taking over search responsibilities on Yahoo’s popular site gives Microsoft a better chance to convert Web surfers who had been using Google by force of habit.

Even with Yahoo’s help, Microsoft has its work cut out. Combined, Microsoft and Yahoo handle 28 percent of the Internet searches in the United States, well behind Google’s 65 percent, according to online measurement firm comScore Inc. Google is even more dominant in the rest of the world, with a global share of 67 percent compared to a combined 11 percent for Microsoft and Yahoo.

In return for turning the keys to its search engine over to Bing, Yahoo will keep 88 percent of the revenue from all ads that run alongside search requests on its site for the first five years of the deal. Yahoo also will have the right to sell search ads on some Microsoft site.

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Keywords:
Google, Information Technology, Microsoft, News, Politics, Technology, Windows, Yahoo
Tags: Bing, Carol Bartz, Government Regulations, Industry Regulation, North America, Sales And Marketing, San Francisco, United States